Analyze Every Question - interview questions and answers
You should by now realize that every question that is asked by an experienced
interviewer has a purpose. It is important that you analyze the question and
understand its purpose before answering. This may
sound like a tall order, performing this in real time before answering! Won't
this lead to long pauses?
Your brain can process spoken words at about 600 words per minute; whereas the
average person speaks at around 100 words per minute. Therefore, there really is
a lot of spare capacity to process precisely what they are saying.
As the question is being asked, ask yourself:
1. WHY am I being asked this question?
2. WHAT is the area of concern to the interviewer?
3. HOW can I lower their anxiety?
If you have followed the advice given earlier in this course you will have a
complete armoury of information from which to select. Your task then becomes
quite simple. Choose the most relevant and positive information you have about
yourself and give it to them.
interview questions and
answers - Sell Your Benefits
In treating the interview like a sales meeting, it is worth keeping a very
common sales slogan in mind: Sell the sizzle, not the sausage. This slogan
stresses that you sell the benefits and not the feature.
In an everyday sales arena a salesman might be selling an expensive gas
fireplace, whilst operating in front of a live demonstration model in the
showroom. Here, the customer can see all the obvious features; like design,
craftsmanship and the real-fire effect. The good
salesman wont waste his breath describing what is totally obvious to anyone
looking at the fire; but will stress all the real benefits; like speed at
heating a cold room, fuel efficiency, self cleaning flue, etc.
Likewise, your features your skills experience and abilities are all
clearly identified on your CV; so when you highlight these during the interview
you should do so by linking your feature to a demonstrable benefit. You are at
the interview on the strength of your application to date, but you need to
secure the job offer. To do that you need to convince the interviewer that your
features have brought real benefits to previous employers. The association will
be that you are a benefit bringer, and that pattern will continue for their
organization.
Link Phrases
In order to sell your career benefits it can be helpful to think in terms of
‘link phrases’ that serve to link a past experience to the benefit it brought.
For example:
“At TaylorCraft I reorganized the sales team, which led directly to an annual
sales increase of 25%.”
“Last year I ran a series of customer care workshops which resulted in a
significant reduction in customer complaints.”
“I implemented an online sales reporting system so that the sales force could
send their orders to head office the same day.”
“In my last role I was responsible for developing the just-in-time logistics
system, the benefit was that we only needed to hold half our previous stock
levels.”
Basic Types of Question
The heart of the interview is the interview questions and answers session. If you are not
careful you can rapidly find yourself on the defensive, trying to justify
yourself in the face of tough questions rather than having the chance to 'sell
your benefits’. A well-trained interviewer will throw all sorts of odd and
challenging questions at you in an attempt to assess your true suitability for
the job.
They will often deliberately create stressful situations to see how you react.
In fact, the tougher the questions, the better you're doing. Knowing how to
answer them with the 'correct' type of answer is the key to success or failure.
The good news is that interviewers ask only three basic types of
question:
Can you do the job?
Will you do the job?
Will you fit in?
Can You Do the Job?
The first type of question is seeking to determine whether or not you are
capable of doing the job. These questions will be about your skills, attitudes,
knowledge and experience in short your track record. Typically about 60 per cent
of a professional interviewer’s time will be spent assessing your abilities
against those required by the position on offer. You should be looking for any
opportunity to impart information about your skills and abilities, backing them
up with examples of what you have already achieved. Here
are some examples of this category of question:
What is your greatest strength?
If you've done your homework before the interview, you would have several
strengths to choose from. The obvious choice would be the strength which best
suits the demands of the job. This is one of the most common questions and
represents a good opportunity to assert your career statement. How to answer
this question is covered in detail in the study area titled Selling Yourself.
What skill have you acquired most recently?
Here the interviewer is seeking to establish that you are an interested, active
lifelong learner and not somebody who has just attained a variety of disparate
qualifications along the way. Try to avoid putting a timeframe on your answer,
unless you attended a course very recently and try to add details of how you
have already applied the new skill in the workplace.
Can you work well under pressure?
This is a closed question and can be a sign of an untrained interviewer. Use the
opportunity to give a comprehensive but brief answer focusing on several
clear-cut examples showing your ability to cope under pressure.
Specific, job related questions
The interviewer may ask any number of questions that relate to your past
experience and how this might influence your suitability for the current
position. Here you will need to call on the work you did in analyzing your own
career achievements, as explained earlier in the course. Using real examples and
framing these in terms of a problem or challenge that you successfully addressed
is the key to answering job related questions.
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